Hot Sauce Brand
// FALL 2018
Lava Sauce was a branding project that aimed to give an identity to a fictitious hot sauce brand. I created Lava, out of inspiration of loving extremely hot hot sauces - the spicier the better! I wanted to design a brand that definitely brought the heat by using this idea of lava and volcanos. After rewriting the word Lava about 150 times I finally landed on the idea of creating a wordmark shaped like a volcano. For the overall attitude of the brand I wanted to create something that was really "cool" but felt really hot, while still looking sleek and unique on the shelves.